Transgender social media influencer Dylan Mulvaney has returned to social media after a hiatus that followed her controversial partnership with Bud Light.
Mulvaney, who admitted struggling with dehumanization and cruelty from critics, is from a conservative and church-going family that loves her “very much.”
Bud Light has faced significant backlash, boycotts, and even a leadership shakeup following Mulvaney’s revelation that packs of the beer with her face printed on the cans were sent as part of an ad for the company’s March Madness contest.
Mulvaney addressed the backlash on her return to social media, noting that “dehumanization has never fixed anything in history” and expressed her desire to make people laugh and share parts of herself unrelated to her identity.
Anheuser-Busch, the parent company of Bud Light, is planning a major marketing push for the brand to recover from the chaos following the Mulvaney pact.
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Transgender social media influencer Dylan Mulvaney has broken her silence on social media after being away for some time, following a controversial partnership with Bud Light.
Mulvaney has admitted that she is struggling with dehumanization and cruelty from critics, but said that she is okay and is trying out a new thing where she doesn’t pressure herself to share anything before she’s ready.
She also said that she is sitting with her emotions, waiting to respond, and that therapy is paying off.
Mulvaney has come from a conservative and church-going family that still loves her “very much,” and she has always tried to love everyone, even those who make it very hard.
Anheuser-Busch, the parent company of Bud Light, sent packs of Bud Light with Mulvaney’s face printed on the cans as part of an ad for the company’s March Madness contest, and to celebrate a full year of “girlhood.”
A second video featuring a bikini-clad Mulvaney frolicking in a bathtub while drinking a Bud Light beer has also sparked significant backlash, with many people wondering if the pact was some sort of April Fool’s gag.
The backlash has led to many consequences for Anheuser-Busch, including boycotts and even a leadership shakeup.
Country music singer John Rich pulled cases of Bud Light from his Nashville bar, while conservative rocker Kid Rock used several Bud Light cases for target practice in a viral video.
Additionally, Anheuser-Busch distributors in rural areas have expressed concern, and the beer company’s value has taken a hit.
Mulvaney addressed the backlash in her return to social media, acknowledging that it was so loud that she didn’t even feel part of the conversation.
However, she decided to take a backseat and let them tucker themselves out.
But then she remembered that nearly 13 million people, at some point, enjoyed her enough to hit the follow button on these apps and she wanted to talk to those people.
Mulvaney expressed her desire to get back to making people laugh and never stop learning.
Going forward, she wants to share parts of herself on social media that have nothing to do with her identity.
Anheuser-Busch is reportedly planning a major marketing push for Bud Light to recover from the chaos following the Mulvaney pact.
The backlash has also led the brand to shake up its marketing team, and Anheuser-Busch CEO Brendan Whitworth published a lengthy statement hoping to tamp down the animosity aimed at Bud Light and its parent company.
It remains to be seen how successful these efforts will be, but Mulvaney’s return to social media is sure to help keep the conversation going.